MAG Facebook Campaign (July-August 2025)

Leo Nasplezes
Sep 10, 2025
2 min read

Updated: 60 minutes ago

Between July 15 and August 20, 2025, MAG launched a powerful Facebook campaign to raise awareness about Explosive Ordnance Risk Education (EORE) in Laos. The campaign focused on empowering communities with practical safety messages: Don’t touch, don’t move, report. By using relatable stories and culturally relevant visuals, the campaign avoided fear-based imagery and instead highlighted resilience and shared responsibility.

Campaign Reach and Engagement

The MAG Facebook Campaign (July-August 2025) achieved remarkable results:

Reach: Over 1.3 million people across Xieng Khouang and Khammouane provinces.
Video Views: More than 7.6 million views, with exceptionally high replay rates, audiences often watched videos multiple times to absorb the safety messages.
Interactions: Nearly 29,000 content interactions, including likes, shares, and comments.
Link Clicks: Over 61,000 clicks, showing strong interest in learning more about MAG’s work.

Lessons Learned

The campaign demonstrated that:

Localized content works best: Videos and photos captured in familiar settings resonated deeply with audiences.
Budget allocation matters: Spreading the budget across a longer period could have built even stronger momentum.
Community focus drives engagement: Empowering narratives and relatable scenarios encouraged audiences to interact, share, and remember the key safety protocols.

Building Safer Communities

By targeting younger audiences in Laos, especially in high-risk provinces, the campaign reinforced life-saving knowledge. The high replay rates and strong engagement proved that digital platforms can be a powerful tool for spreading EORE messages and building safer futures.

The Studio’s Role

At The Studio, we are proud to highlight the quality of this campaign execution. From content design to analytics, the results show how thoughtful digital strategies can achieve both reach and impact. Our expertise in crafting culturally relevant, engaging, and technically optimized campaigns ensures that organizations like MAG can deliver life-saving messages effectively and memorably.

Visit the facebook page of MAG Laos : https://www.facebook.com/MAGUXOcentrelaos